Marketing

  =Marketing = 

   
 * **Objectives **
 * Try to reach the general public, especially those who enjoy animal entertainment
 * These would include the following:
 * animal circus trainers,
 * individuals who enjoy watching the suffering of animals and do not value their existence
 * people who participate in animal races and fights, teach tricks in zoos, television and film entertainment
 * for more information see: [])
 * **Goals **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Make people aware of the sufferings and torture that the wild animals endure for the purpose of human entertainment.
 * **<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Audience **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Individuals who participate or fund the use of wildlife in entertainment.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Individuals who share our concern and want to make a change.
 * **<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Key Message **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">wild animals should not be used for human entertainment
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">they are subjected to cruelty
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">the public is often at risk
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">animals get exploited.
 * **<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Strategy **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Forming groups, organizations and campaigns to spread awareness.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Spreading awareness among people through word of mouth and through websites.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Making posters and putting them up in areas with a lot of pedestrian flow to create awareness

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">
 * **<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Tactics **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Making use of social networking websites like Facebook, where we have a group under this banner which anyone can join and help in creating awareness about this problem.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Through the use of wall posts and discussion posts on facebook, find out peoples views about this issue and state your concern
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Take a video of a "real" animal training session and upload it on Youtube where more people can be made aware of the reality as faced by animals.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Create a blog on MySpace for people to voice their thoughts.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">**<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Measuremen ****<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">t **<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Use of survey –consisting of basic questions regarding this topic – will be distributed among different age groups
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Use of Statistics Canada to gather accurate figures.