Communication_Strategy

=Communication Strategy  =       
 * **What am I trying to achieve with this **
 * Make people aware that wild animals are not meant for entertainment and must not be tamed or put through any form of torture.
 * **What is my message? **
 * Send out a message that wild animals should not be used for human entertainment as they are subjected to cruelty
 * The public is often at risk and the animals get exploited.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">**<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Who I'm trying to target message to (be specific) **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">The message is targeted towards the public, specifically towards people who enjoy animal entertainment. This includes animal circus performances, people who take pleasure in the melancholy of animals, audience who attend animal races etc (more in the next answer).
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">**<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">What is my audience/target demographic? **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">The individuals who participate or fund the following events:
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Animal racing
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Horse, camels, dogs,
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Teaching tricks in zoos
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Used for photographic props for tourists
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Television and film entertainment
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Animal fights – bullfighting, dog fighting
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">**<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">What media is the best way to reach them? **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Make use of social network websites such as,
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">[|Facebook], [|Wiki Space], [|Twitter], [|YouTube]
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Making group(s), and possibly get an interview from some individuals that participate in such activities.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">**<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">What messages I am putting out? **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Respect animals, their rights and the “Wildlife”
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">**<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">What change am I trying to bring out? **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">Through our endeavors we are trying to create a society that is more compassionate towards animals with the belief that animals belong in the wild and should not be used for entertainment purposes.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">**<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">What are the influences I want to bring? **
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">By targeting audiences that use social network sites such as Facebook, Youtube etc, we are going to try to get them to think in the right direction and support our concerns with regard to the wildlife.
 * <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif;">In a nutshell, we would like to make our audience aware that “Animals are not human puppets”

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